Social media has given a voice to the fashion and lifestyle industry at large. The impact of influencers on fashion and lifestyle has been tremendous in recent times. Influencers are not only creating buzz but changing the way that we think about what is stylish and what is not.
Fashion and lifestyle brands using influencers are witnessing immediate growth in fan and followers. Social media is now synonymous with brands using influencer marketing. Lifestyle influencer marketing also has made it easier for high end brands to be more accessible and consumer friendly. In addition, many influencers to understand their audience better than the average person and that's an edge over other fashion brands.
Influencers have become one of the most sought after stars in the fashion world. Women and men alike are posting pictures on Instagram and Twitter of themselves wearing the latest styles. Influencer marketing is one of the fastest growing trends on the internet right now. As more brands discover how powerful social media can be, more people will start to get involved. Many have realized that it is easy to attract followers through influencer marketing.
Earlier this year, Garnier India launched its latest collection with influencer Manish Malhotra. Within a few days of the launch, Malhotra was featured on the cover of Time Magazine. This made him instantly popular. According to CNN, Malhotra is now seen as a fashion icon in the country. The story behind this sudden popularity is simple. Malhotra helped elevate the profile of the company by posting interesting fashion tips on her page on Instagram.
Garnier has since become one of the most popular fashion lines in the country. It has also expanded into different market segments. It has recently launched a collection for women. This is the first time that the brand has launched a women's line. In this collection, the company has leveraged its technological capabilities to create an exclusive look. Apart from enhancing the look, it has also used its cutting-edge supply chain solutions to ensure that the products reach customers at the most convenient time.
The company is now looking forward to tapping the power of the internet to connect its consumers with its products. Fashion influencers have played a vital role in the growth of Garnier. These experts have helped in promoting the brand and providing fresh information on various products and fashion trends. Through social media platforms, these lifestyle influencers have inspired more people to buy the products. The brand is now looking forward to expanding its market across the different social platforms.
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In order to keep pace with the ever changing fashion trends, the brand has introduced innovative fashion products. It has created different categories like sports wear, casual wear, luxury wear and traditional wear. The innovation and creativity shown by the company in manufacturing and designing clothes have impressed fashion enthusiasts all over the world. As per the latest reports, the sales of Garnier rose more than 20% in the last year alone.
To tap the unlimited potential of the internet, the brand has launched an interactive website that allows its consumers to interact and get updated on different products, new collections and events. The website not only provides valuable information to its users but also helps them to share their views and ideas. Fashion and Lifestyle industry is one of the fast growing industries in the world today. If you have a powerful brand to back you up, then success is not far away. Explore different options and take the advantage of the technology, social media marketing and supply chain solutions to make your dreams come true.
